Ampersand – what it stands for
The AMPERSAND stands for AND and symbolizes something connecting, integrating, togetherness and cooperation. It symbolizes the connection of Heart & Brain & Intuition, as the full human potential. It symbolizes the opening to the outside and the depth to the inside.
The (Ampersand/And-sign) for my company was created in a long process of creativity and reflection. Many ideas were born and rejected and when the time was ripe, the symbol was ripe!